The Design of Everyday Things

Type

Book

Authors

Donald A. Norman

ISBN 10

0465067107

ISBN 13

9780465067107

Tags

Industrial & Product Design, Systems & Planning, Strategic Planning, Psychology & Counseling, Industrial Design, General

Description

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them. - from Amzon

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